Client Marketing - Surf Air Wireless

B&A developed the new name and logo for this midwest internet service provider as part of a rebranding effort. We created various marketing materials and utilized different channels to announce the name change to customers and industry professionals. Additionally we oversaw a complete website redesign that plays off the surf theme. In order to be sure our rebranding efforts would result in maintaining current customers as well bringing in new ones, we helped to expand the pricing service levels based on customer and competitive research. We also gave the pricing levels surf theme names such as "Wave Rider" and "Surf's Up". Continuing marketing included yard signs, door hangers and an e-newsletter.