Date: 07/22/2015 - 2:29 pm
Subject: Use Google Alerts to gain new customers
Group: Marketing Insights Newsletter
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Subject: Use Google Alerts to gain new customers
Group: Marketing Insights Newsletter
» Back to Archive List
As a small business owner or operator you are always looking for new business and ways to improve your current processes. Read the articles in this newsletter for tips in both areas. If you are a business that utilizes scheduling but you do not have online software in place so your clients can schedule appointments at their convenience, read Online Booking & Payments. The Customer Reviews article and the New Ways to Use Google Alerts piece will give you some ideas for attracting new customers.
At Buddingh & Associates, we use an investigative method to search out business potential for our clients - please email or call us at 630-961-4504 if you would like our assistance in new initiatives you are considering.
At Buddingh & Associates, we use an investigative method to search out business potential for our clients - please email or call us at 630-961-4504 if you would like our assistance in new initiatives you are considering.
Customer Reviews: Turning Shoppers Into Spokespeople
By David S. Buddingh
It’s easier than ever to be an informed-consumer. With hoards of information at your fingertips it’s a rare purchase these days that’s made without any prior knowledge, or at least a cursory Google.
Where we used to have to rely on word-of-mouth from friends and family, we can now turn to a network of millions online. Consumerist reported that “nearly seven-in-ten consumers actually base their purchases on the digital recommendations of strangers.” That data comes from a “survey of 2,000 U.S. adults for the American Lifestyles 2015 report from global marketing firm Mintel, which found that perusing online reviews is now an integral part of how consumers make purchases.”
Read more...
Where we used to have to rely on word-of-mouth from friends and family, we can now turn to a network of millions online. Consumerist reported that “nearly seven-in-ten consumers actually base their purchases on the digital recommendations of strangers.” That data comes from a “survey of 2,000 U.S. adults for the American Lifestyles 2015 report from global marketing firm Mintel, which found that perusing online reviews is now an integral part of how consumers make purchases.”
Read more...
Online Booking & Payments: Your Next 'App'-ointment
By Jeanne M. Buddingh
It’s easy to imagine an entire day planned and purchased on a smartphone– without ever having to make a phone call. Leave the house, head to a salon you discovered through Groupon for a haircut, use your phone to read a book you purchased on Amazon during the appointment, take an Uber to a restaurant you found on Yelp and booked on OpenTable. The options are endless – and they are in your customers hands at all times.
Read more...
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New Ways to Use Google Alerts: Stay Alert & Ahead of the Game
By Pepper Erdmann
When you think of Google Alerts you probably think of the periodic emails that show up in your inbox when your company, your name, or your product has shown up in the press – but online alerts can be used for so much more than that.
Your online presence has two distinct roles to play – the first is to be a digital version of your brick-and-mortar company, the second is to help build relationships with your current and future customers. And you can be creative in the way you use alerts to help you with the latter.
Read more...
Your online presence has two distinct roles to play – the first is to be a digital version of your brick-and-mortar company, the second is to help build relationships with your current and future customers. And you can be creative in the way you use alerts to help you with the latter.
Read more...
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David and Jeanne Buddingh
Founders and Owners Phone Number: (630) 961-4504 Jeanne@BuddinghAssociates.com David@BuddinghAssociates.com www.BuddinghAssociates.com |
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