Date: 07/31/2014 - 3:10 pm
Subject: Should Your Business Be More Mobile?
Group: Marketing Insights Newsletter
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Subject: Should Your Business Be More Mobile?
Group: Marketing Insights Newsletter
» Back to Archive List
Mobile marketing has become a dominant part of the way customers are making their purchase decisions. Learn why in "Making the Case for Mobile Marketing." The article "Mobile Site vs. App" describes how you can determine if your business should consider building one of the two. Small businesses now have the opportunity to market via mobile advertising with vendors who specialize in getting your message in front of your local clients. Read more in "How Can Small Businesses Take Advantage of Mobile Advertising?"
At Buddingh & Associates, we use an investigative method to search out business potential for our clients - please email or call us at 630-961-4504 if you would like our assistance in new initiatives you are considering.
At Buddingh & Associates, we use an investigative method to search out business potential for our clients - please email or call us at 630-961-4504 if you would like our assistance in new initiatives you are considering.
Making the Case for Mobile Marketing
By David S. Buddingh
There’s a marketing platform your customer carries around with them constantly (in fact for many of them, it rarely leaves their hands) – and most businesses aren’t making use of it. Marketing via mobile device is becoming an excellent way for businesses to align their message with their customer.
It would be difficult to place your message closer to your audience than you can through mobile marketing. As Greg Stuart, CEO of the Mobile Marketing Association (MMA) told Forbes, “There is no other device that is as personal (everybody has their own phone), as pervasive (is with you all of the time), and provides the opportunity for proximity. As marketers seek to understand – and leverage – a consumer’s path to purchase, mobile devices have the potential to be a tremendous enabler.” He goes on to envision, "The power (in the future) to determine that a target consumer is driving in the proximity of your restaurant and then feed them an immediate message or coupon is unprecedented."
Read more...
It would be difficult to place your message closer to your audience than you can through mobile marketing. As Greg Stuart, CEO of the Mobile Marketing Association (MMA) told Forbes, “There is no other device that is as personal (everybody has their own phone), as pervasive (is with you all of the time), and provides the opportunity for proximity. As marketers seek to understand – and leverage – a consumer’s path to purchase, mobile devices have the potential to be a tremendous enabler.” He goes on to envision, "The power (in the future) to determine that a target consumer is driving in the proximity of your restaurant and then feed them an immediate message or coupon is unprecedented."
Read more...
How Can Small Businesses Take Advantage of Mobile Advertising?
By Jeanne M. Buddingh
Mobile advertising may seem like something only big companies can take advantage of – but you don’t need a 100-person strong marketing team to build a strong mobile advertising campaign. Mobile advertising is actual ads placed on targeted consumers' mobile devices. This used to be simple banner ads that customers could click on but as technology has evolved so have the platforms available to execute your company's mobile advertising. Many vendors are still targeting their products to major brands, but others have noticed the potential brewing in the small business community.
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Mobile Site Vs. App?
By Pepper Erdmann
As a good marketer, you are always trying to place your message where your customers will see it. The first step to being successful is researching where they are looking. If a large share of your customers are coming to your business through mobile avenues then it may be time to consider the best way to deliver your information on a mobile device.
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David and Jeanne Buddingh
Founders and Owners Phone Number: (630) 961-4504 Jeanne@BuddinghAssociates.com David@BuddinghAssociates.com www.BuddinghAssociates.com |
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