Date:    08/14/2012  -  1:35 pm
Subject:    SEO changes and more!
Group:    Marketing Insights Newsletter
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Google has shaken up the world of SEO recently with changes to their proprietary search ranking algorithms. Learn why your website's content is becoming increasing more important in "How to Improve Your Search Engine Optimization (SEO)".

If you are wondering if your business should be doing more on Facebook or LinkedIn, be sure to read this issue's articles "Thumbs Up for Facebook Advertising?" and "LinkedIn For Lead Generation" for useful information.    

At Buddingh & Associates, we use an investigative method to search out business potential for our clients - pleaseemail or call us at 630-961-4504 if you would like our assistance in new initiatives you are considering.

​How to Improve Your Search Engine Optimization (SEO)
By Jeanne M. Buddingh

Though other search engines do exist, Google Sites still led the explicit core search market in May with 66.7 percent of search queries conducted according to comScore, a global leader in measuring the digital world in their May 2012 U.S. Search Engine Rankings report. Google has consistently dominated the list which is why most businesses optimize their website for Google rankings. This is referred to as Search Engine Optimization or SEO. Search engines use secret proprietary ranking algorithms to decide where your website should rank relevant to each search. Recently, Google made some pretty dramatic changes that will ensure users get more relevant search results. Read more...​

​Thumbs Up for Facebook Advertising? 
By David S. Buddingh
Scott Fader, Contributor

Where to put your marketing dollars can sometimes be a challenge for small business owners. Social media continues to be a channel many decision makers question if the expense in time and money will generate a profitable return.

Facebook’s contentious IPO raised serious debate among analysts over the true value of the social media website to the advertisers that make up its main source of revenue.  Read more...

LinkedIn For Lead Generation    
By Pepper Erdmann

The social media site LinkedIn is a professional networking site which connects users with others to share industry knowledge, promote job opportunities, find potential business partners and drive new sales leads.   Read more...

David and Jeanne Buddingh 
Founders and Owners
Phone Number: (630) 961-4504
Jeanne@BuddinghAssociates.com 
David@BuddinghAssociates.com
www.BuddinghAssociates.com