Date:    12/18/2013  -  4:05 pm
Subject:    'Tis the Season to Review Your Marketing!
Group:    Marketing Insights Newsletter
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Happy Holidays! As 2013 nears an end, take some time to evaluate the marketing initiatives your company took on this year. Start by reading the article below, " 'Tis the Season to Review Your Marketing!" If you are considering new campaigns for 2014 or plan to utilize Facebook ads,  be sure to read, "5 Ways to Keep Your Marketing Campaign from Failing" and "Do Facebook ads really work?"
At Buddingh & Associates, we use an investigative method to search out business potential for our clients - please email or call us at 630-961-4504 if you would like our assistance in new initiatives you are considering.

​'Tis the Season to Review Your Marketing!
By Jeanne M. Buddingh 

'Tis the season for office parties, holiday celebrations and other festivities. As the year draws to a close take some time to give your business the gift of reflection. Between get-togethers and toasts take some time to review your company’s marketing program in 2013. Did you accomplish what you set out to with your marketing plans? Did you face any obstacles? Did your programs pay off the way you’d hoped? 

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​Do Facebook ads really work? 
By Pepper Erdmann

Do Facebook ads really work? It was one of the first questions the media began asking after the company went public in 2012. And, the question continues to get asked to this day. Though more and more companies are spending big on Facebook advertising, reports on the effectiveness of those ads continue to provide conflicting results. 

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​5 Ways to Keep Your Marketing Campaign from Failing    
By David S. Buddingh
Contributor: Spencer Tylin

Winning marketing campaigns include a well researched plan and materials that are on point. Even top name companies can make serious marketing mistakes when they forget the basics. Huggies once ran a campaign poking fun at dads. The campaign portrayed dads as foolish and unable to take care of their babies. The ads sparked outrage among parents, especially fathers. You can avoid making a similar mistake (and some others) by keeping these five things in mind. 

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David and Jeanne Buddingh 
Founders and Owners
Phone Number: (630) 961-4504
Jeanne@BuddinghAssociates.com 
David@BuddinghAssociates.com
www.BuddinghAssociates.com