Date: 02/13/2012 - 1:21 pm
Subject: Do your 2012 initiatives include mobile marketing? Plus more!
Group: Marketing Insights Newsletter
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A new year may mean new marketing initiatives for many of you. Include time to research the strategy prior to launching it. Success is far less often a result of flashy graphics and fancy words than of thorough research and intelligent decision-making. At Buddingh & Associates, we use an investigative method to search out business potential for our clients - please email or call us at 630-961-4504 if you would like our assistance in new initiatives you are considering.
While this newsletter's article on Augmented Reality may not be on any small business owner's marketing plan for 2012, the technology is there and it is interesting to contemplate how your business may be able to use it in the future. The other two articles are on marketing tactics you should consider for this year. With the growth of smartphone use, Mobile Marketing is becoming increasingly more important and Groupon's newest competitor in the local daily deal business, Google Offers, should also be a consideration.
While this newsletter's article on Augmented Reality may not be on any small business owner's marketing plan for 2012, the technology is there and it is interesting to contemplate how your business may be able to use it in the future. The other two articles are on marketing tactics you should consider for this year. With the growth of smartphone use, Mobile Marketing is becoming increasingly more important and Groupon's newest competitor in the local daily deal business, Google Offers, should also be a consideration.
Marketing in the Palm of Their Hand
By Pepper Erdmann
Placement of a marketing message is as important as the message itself. Businesses now have a way to literally put their message in the palm of their clients hand through mobile marketing. Mobile marketing encompasses several tools including SMS (short message service), MMS (multimedia message service) and mobile websites. With the growing popularity and usage of mobile devices, mobile marketing is a channel that should be considered for your marketing mix. Read more...
Welcome to Google Offers - Chicago
By Jeanne Buddingh
While the number of daily deal sites seems to be growing as often as their offer emails are sent, there is one that made a recent entrance into our market that many consumers and businesses are taking notice of: Google Offers. The Google creation functions much like Groupon or LivingSocial where subscribers receive a local deal via email each day. Read more...
(Augmented) Reality Check
By David Buddingh
Now you can put your product in the hands of potential clients through technology called augmented reality. You may not know what augmented reality is, but if you watched the Super Bowl, you saw it up close. The best known example of the technology is the yellow line superimposed on the field marking the first down line. The line isn't really on the field, it is added for television viewing. Read more...
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David and Jeanne Buddingh Founders and Owners Phone Number: (630) 961-4504 Jeanne@BuddinghAssociates.com David@BuddinghAssociates.com www.BuddinghAssociates.com |
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