Date:    07/06/2011  -  10:55 am
Subject:    Pull rank on your competition - plus more!
Group:    Marketing Insights Newsletter
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"To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products." Brian Halligan, co-author of Inbound Marketing. At Buddingh & Associates, we couldn't agree more. At B&A we believe you must know your client before you can market to them. Once the research has been completed then you can build a successful marketing plan to reach your targets. 

This issue of Marketing Insights includes two articles on helping your clients shop for and find your products. Topics include Search Engine Optimization (SEO) and Quick Response (QR) codes. The third article is on Content Management Systems (CMS) based websites. Your business may want to consider switching to a CMS based website to save time and money. Please feel free to forward this quarterly newsletter to associates or clients that may also benefit. If you would like additional information or further assistance on any of these topics, please contact us at 630-961-4504.
Buddingh & Associates "Searching Out Business Potential” for our clients!

​Website Updates by Anyone, Anywhere, Anytime
By David S. Buddingh

As marketers, we've all become frustrated with static websites we could not update without the webmasters help. The change in product or office hours you need to correct, the sale you want to promote or the event you want listed. Why can't it be as simple as opening a program like Microsoft Word and making the change? Now it can be with the speed and ease available in a Content Management System (CMS) based website. Read more...

​Quick Response Code - Will it work for your business?
By Jeanne M. Buddingh

You've probably seen them; they have started to appear on everything – t-shirts, print advertising, direct mail pieces even billboards. What are those funny looking square barcodes? The technical name is Quick Response code or QR code. This two-dimensional matrix bar code can be scanned by a smartphone’s camera and transfers information. Based on the type of QR code it is, it might redirect you to a specific page of a website, show a video, make a phone call, provide directions via Google maps or more. Think of a QR code as a hyperlink to the precise information you are looking for. Read more...​

​Pull rank on your competition - Use SEO to gain an advantage 
By Pepper Erdmann

In many instances rankings are determined by past performance, experience or expertise - but not internet search engine results.Search engine rankings do not take into account how long you have been in business or how skilled you are when they determine where you fall in a given set of search results. Instead, search engines use proprietary ranking algorithms to decide where your website should rank relevant to each search. If your website ranks well, you have a competitive advantage over your lower positioned competition. As long as your business has a website, you have the opportunity to get found by more customers online with search engine optimization (SEO). Read more...

David and Jeanne Buddingh 
Founders and Owners
Phone Number: (630) 961-4504
Jeanne@BuddinghAssociates.com 
David@BuddinghAssociates.com
www.BuddinghAssociates.com

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