Date:    02/06/2013  -  2:11 pm
Subject:    Considering a rebrand or new product launch? Read on!
Group:    Marketing Insights Newsletter
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This year you may be considering a big change such as a corporate rebrand or new product launch for your business. These improvements can be difficult as there are many ways to move forward with either. At Buddingh & Associates, we believe sufficient research into the competive environment and your market will give you the knowledge necessary to make important decisions regarding your business. Read our articles Rebranding to Stay Relevant and Ready, Set, Launch for more information.

At Buddingh & Associates, we use an investigative method to search out business potential for our clients - pleaseemail or call us at 630-961-4504 if you would like our assistance in new initiatives you are considering.

​Rebranding To Stay Relevant
By David S. Buddingh

Today's business environment is crowded which gives ever-increasing power to the consumer. It also makes it increasingly difficult to keep your brand relevant, and to make sure that customers keep choosing your brand in a crowded market. Companies need to make sure their brand is keeping pace with the industry and the competition. As a business owner, you may find that the best way to remain relevant to current and prospective customers is to rebrand. Understandably, the idea of changing your brand can be scary. It can also raise a lot of questions: How will my customers react? What will my employees think?   Read more...

​Ready, Set, Launch 
By Pepper Erdmann

Your new product has been designed, tested and packaged. Now, how to get it into the customers' hands? With more marketing channels than ever before, it can be difficult for a small business owner to decide where to start. 

According to the 2011 Most Memorable New Product Launch surveyconducted by Schneider Associates and Sentient Decision Science, the top ten ways people find out about new products are: Television (77%), In-Store Displays (43%), Facebook (40%), Magazine Ads (40%), Magazine/News Articles (35%), Friends/Family Referral (34%), TV News Story (33%), Search Engine (31%), Received a Coupon (31%) and Free Samples (28%).    Read more...

​Is Tumblr A Good Fit For Your Business?    
By Jeanne M. Buddingh

With more than 60 million accounts worldwide, Tumblr’s popularity has skyrocketed in the past year. Tumblr is a free micro-blogging platform that businesses are using to spread awareness about their brand. By posting and sharing images, video, audio, or short pieces of writing similarly to Facebook, you can create a strong brand identity. Combining the social sharing of Twitter and Facebook with an attractive, simple blogging platform, makes Tumblr a great way for businesses to develop brand awareness. According to research released at the end of 2011 from comScore, a leading internet technology company, the average Tumblr user spends 2.4 hours on the site per month making its average minutes per visitor second only to Facebook.  Read more...

David and Jeanne Buddingh 
Founders and Owners
Phone Number: (630) 961-4504
Jeanne@BuddinghAssociates.com 
David@BuddinghAssociates.com
www.BuddinghAssociates.com

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