Client Marketing - UCP, Morris, ILBuddingh & Associates (B&A) redesigned the website for Utility Concrete Products (UCP) and put together a research-based marketing strategy for the precast concrete company. Their market is engineers and general contractors interested in cost effective, efficient use of precast concrete solutions. The specific target industries include: construction, transportation, communications, municipality and utilities. B&A recommended certain social media outlets as well as an e-newsletter. Our scope of work also includes various industry directories and publications as well as handouts. B&A also prepared a sales presentation for UCP to utilize.
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