Website Design and Online Marketing Strategy
Buddingh & Associates has developed a cost efficient way for clients to create and maintain an effective online presence. From website design to performance, our system gives clients immediate access to make changes to their site without the technical knowledge of HTML. We offer website design, content management systems, responsive web design and web analytics. Clients who have switched to our system find they save considerable amounts of money from their previous web providers.
In addition, Buddingh & Associates can help you create, edit and send email newsletters or develop paid online search advertising campaigns.
Content Management System
Buddingh & Associates online solution gives you the power to easily manage your own content. Many businesses end up paying thousands of extra dollars a year for their web host to make website updates for them. We give you the control so changes can be made instantly and for no additional cost. Our Content Management System (CMS) is simple to learn and has similar tools to your word processing software. Our program offers low rates on custom development within our CMS, so if you are looking for a specific feature that is not part of our package, it can typically be added for a low one-time cost. To maintain a lower cost to clients, we often design sites from a selection of templates within the CMS. The templates are customized to match client's current marketing materials.
Our CMS websites can also be built using Responsive Web Design. A Responsive Design is one that can recognize different screen resolutions and adjust the design depending on the device's screen size allowing for easy reading and navigation across a wide range of devices. A Responsive Design template delivers optimal viewing no matter if the user is on a PC, tablet or smart-phone. A Responsive Design website allows you to manage your regular PC website content and your mobile content all at the same time. Our site is an example - please view BuddinghAssociates.com on your computer and mobile device to see an example.
Buddingh & Associates utilizes Google Analytics to analyze clients' websites. Google Analytics is a powerful tool for determining the success of your website and your additional marketing efforts. We advise clients as to how visitors are finding the site, what the top content is, where visitors are coming from and other useful information. Additionally, we counsel clients on how to use this information to improve the performance of their site. Buddingh & Associates also advises clients on paid online search advertising and campaign results.