1. Acquire new customers: Promote your rebate and find customers new to your product or service. Promotion around the savings will capture the attention of new customers.
2. Build brand loyalty through follow up marketing programs: Rebates require customers to complete a form for edemption. Use this form to collect information about your customer including address and email so you can continue to market to them. With a rebate you also know exactly which product the customer purchased so consider marketing any accessory or complementary product to them.
3. Reduce inventory without reducing price: You may have new packaging coming out or extra inventory from the previous season that you are looking to reduce. Consider a rebate so you can put your product "on sale" but keep your price point the same. You will be able to move inventory for a certain time period without discounting the cost. This way you don't risk your customers being upset over perceived price increases.
If you would like additional information on rebates please contact us at www.BuddinghAssociates.com and read our article"Are Rebates Only For Companies Like Nicor or Microsoft?"