- Develop a unique brand identity. The 2016 presidential race is full of unique candidates. Each is using their resources so voters are clear as to who they are and what they stand for. Businesses should be as clear as to what their brand is. Develop a unique identity that will stand out among the competition and be consistent in all your messaging.
- Post regularly on social media. Candidates do this to help their supporters feel heard. It will also allow you and your followers to build relationship over time. Provide good content and respond when followers comment or post to you.
- Poll prospects. Presidential campaigns use polling data and focus groups to develop their message. Your small business can do the same with customer data and sales figures. Look to this information to find emerging trends. Larger companies can invest in market research and focus groups for gathering important information.
- Know the competition. While you may never need to debate your competitor, knowing how your product or service is superior will help when talking to prospects. Convince them that your business is better for them in the future.
- Be visible. Commit to being active in your community. Get out of the office and attend networking events where you can meet prospects. Meet people and communicate effectively about your business. Consider volunteering to give a speech at the next gathering so can get your name and the name of your business out in the community. It is a great way to deliver your message exactly the way you want to the people you want to reach.
- Know your audience. In addition to knowing the competition, presidential candidates also know their audience – the voters. Knowing their audience helps shape their message and the way it is shared. Company’s need to know their clients and use messaging about their product and services that will resonate. How will your services make life easier for your client? What problem do they have that you can solve? Tell them.
Presidential candidates are good at staying on message and keeping an eye on what they want to accomplish. Do the same when talking with your prospects and you’ll likely get their vote – a sale!
For more information on this topic, read the article, "What Businesses Can Learn from Presidential Campaigns". If you would like assistance with marketing strategies, please contact us at www.BuddinghAssociates.com