Giving a speech gives you a chance to tell your story and the story of your business. It also allows you to establish yourself as an expert and go-to thought leader in your field. If there is an issue in your field that you care about or if you have developed a new, innovative way of doing business there’s an opportunity for you to speak about it.
Here are six places to find public speaking opportunities to grow your business:
- Chamber of Commerce. Your local chamber of commerce is a great place to find speaking engagements. Develop a speech on the topic of interest to your community that relates to your business and educate chamber members of you and your product and services.
- Your clients. Ask your clients what organizations they are involved with. Reach out to those organizations for speaking opportunities. This is a great way to reach individuals that are like your current customers. Your clients may also invite you to speak with their colleagues if they know you are available for public speaking.
- Industry associations. Does your industry or your client’s industry have an active association in the area? Contact them about upcoming events that may align with your speech topics.
- Networking group. Not a part of one? Start one. Find professionals in complimentary fields and form an organization with quarterly meetings. Provide industry information and promote through various channels.
- Social media. Did one of your friends recently post about a conference they are looking forward to attending? Did an organization you follow post pictures of a recent event? Look them up and decide if these are events you may like to speak at in the future and reach out to event organizers. Consider following meeting planners to see what they are talking about.
- Volunteer. Find an organization that has a mission you are passionate about. Offer to speak at any fundraising events when appropriate.
If you are not comfortable with public speaking, consider using these tactics to find opportunities to speak on a panel. Speaking on a panel can offer similar benefits and can feel like a lower-pressure situation because you are sharing the stage with others.
For more information on this topic, read the article, "Speak Up: Using Speeches To Raise Your Profile". If you would like assistance on using public speaking to grow your business, please contact us at www.BuddinghAssociates.com