1. Ask for a review in the bottom of your email communication. If you have a page on your website for clients to submit a review, include the link in your email signature. Or, put a link to any review sites you would like them to use including Google, Facebook or Yelp.
2. Include a link to the review page of your website or links to external sites on the ‘Thank You’ webpage a client sees after completing an online transaction.
3. Use signage in your business that reminds customers they can leave reviews if they’ve had a good experience. Consider a small sign by the cash register or a window cling on the door for clients to see when exiting. Tell them where you would like them to send a review or testimonial if you have a preference.
4. Feature positive reviews somewhere in your retail store or office where customers can see them and see that you pay attention to their experience. Handwritten notes by previous customers are always good for your prospects to see.
5. Add the URL of your feedback page to your receipts. This will helps clients remember to submit a review should they choose to do so. Using a shortened, custom link here helps to fit the URL on your receipt and makes it easier for customers to type in.
Be sure to thank customers for good reviews, they make great content for social media too – pull out a key quote and link to the review on your website to spread the review and remind customers you are paying attention to them. For more information on this topic, read the article, "Customer Reviews: Turning Shoppers Into Spokespeople". If you would like assistance on getting reviews from your clients, please contact us at www.BuddinghAssociates.com.