LinkedIn can be a great way to find new sales and to build awareness for your company. Below are four ways to start using LinkedIn as business development tool:
1. Research potential clients to gain insights about them and their business. You will be able to gain a lot of useful knowledge by seeing the information that is available in their online profile including their background and industry associations.
2. When you send out an invitation, add a short note to personalize it.
3. Join the right LinkedIn groups for your industry. You can answer questions and add insight - plus promote your products.
4. Update your status regularly with meaningful posts. Make sure your posts are thoughtful and interesting to your contacts so that they share it, sending your message viral. Be sure not to post too often - you do not want to irritate your contacts. Be mindful that LinkedIn is not as much of a social site as Facebook or Twitter. Your posts should reflect your professionalism.
If you would like additional information on using LinkedIn as a business development tool, please contact us atwww.BuddinghAssociates.com and read our article "LinkedIn For Lead Generation"