- Ask for referrals. Have a customer excited about your business? Ask them to share their experience with any of their friends or family that you may be able to help as well. Give them extra business cards to hand out to any potential new clients.
- Encourage customers to tag you on social media. Let your success go viral by having your customers tag you on social media posts when they use your product or service. Interact with your clients for multiple opportunities for their network to see your name and the name of your business. Utilize all social media channels appropriate for your business.
- Be visible and easy to find. Prospects can only turn into clients if they can find you. Attend community or industry events depending on where your customers and prospects can be found together. The more visible you are, the more of a chance your advocates have to introduce and praise you to new prospects. Can’t find an event that brings clients and prospects together? Host one! Invite your customers and ask them to bring anyone they think may also benefit from your services. Additionally, be sure your website and social media presence is easy to find. Your promoters may just share your name or your company’s name with a prospect. You’ll want that prospect to be able to find you should they type that information into a search engine.
- Create press opportunities or case studies. Ask your customers if you can share their experience with your business in a press release you can send to the media or a case study you can use in a variety of places. Each allows you to share what your company does well with a broad audience that may be harder for you to reach otherwise.
To keep your advocates talking about your brand, be sure to thank them often! Consider offering a referral discount or perk. This will encourage to customers to continue referring friends, family and colleagues and will build your list of supporters. Harness the power of word of mouth marketing correctly and you will continue to increase your sales and your network of happy customers.
For more information on this topic, read the article, “Word of Mouth Marketing”. If you would like assistance on getting reviews from your clients and sharing them, please contact us at www.BuddinghAssociates.com