- Because consumers are humans and humans like a good story. Your story may be heartfelt, dramatic or funny – whichever it is, we all like a good storyteller. Write and rewrite you story multiple times until you are sure your message is coming through and it is authentic. Use your voice to tell people why you do what you do. Though you know the story, remember your story is new to the marketplace so be sure to tell it fully.
- Consumers are inundated with marketing messages all day long. A compelling story can stand out in their minds. Give them a story that they want to be a part of or a story that they want to share with their sphere of influence. Use your story on social media and open yourself up to the possibility of it being shared and going viral.
- Your story can help give a reason or purpose for a product or innovation. The story for why you filled a certain void in the marketplace you way can help to show customers why they may need your service and knowledge. Perhaps they haven’t seen your approach before and your back story can help sell why your way works.
- Use your story in your marketing materials to help raise funding (should you be looking for it) to help bring your business to the next level. This is a great technique for gaining interest on crowd funding platforms.
If you would like assistance with telling your story, please read our article “Tell Me A StoryHome” or contact us at www.BuddinghAssociates.com.