1. Successes. Analyze the marketing initiatives you accomplished and decide whether or not you want to continue your successful campaigns in the upcoming year, and if you can make any improvements. Consider if customers who purchased your current promotion may benefit from something new this year.
2. Failures. What initiatives failed or were never realized? One of the most important questions to ask yourself is whether or not the idea was researched properly before it began. Success is more often a result of thorough research and intelligent decision-making than flashy graphics and fancy words. If there are items on your list that you ran out of time or money for, consider making them a higher priority this year - if your research determines you should do so.
3. Brand consistency. Make sure the materials represent your business well, and are professional looking and accurate. This includes all flyers, brochures, business cards and signage. Ultimately each piece needs to be accomplishing the goal it was designed for: elevating your brand. Do your current materials clearly position your brand as the one to address your prospect's needs?
4. Online experience. Use this review time to ensure that the look of your website is consistent with other marketing materials. Navigate the site with a fresh set of eyes, like a new client would. Does the site flow and easily lead visitors to the most important information? Also view your site on a mobile device - is the site still easy to navigate? If not, your small business should consider a mobile site or redesigning your current site to utilize new Responsive Design technology. Responsive Web Design is a new website format that 'responds' to whatever device the site is being viewed on - reformatting your site from computer to tablet to smartphone.
If you would like assistance reviewing your marketing initiatives or researching future initiatives, please contact us atwww.BuddinghAssociates.com and read our article " 'Tis the Season to Review Your Marketing!"