You may currently be using Google Alerts to receive notification when your name, company or product is mentioned in the press (for more information on this, please read our article, "Stay Google Alert") but there are many other ways to use Google Alerts. Read on for 3 additional ideas for using Google Alerts to benefit your business.
1. Set up an alert for a common question or phrase that a potential customer might submit to a blog or forum. You can use those questions or phrases as a way to begin a dialogue about your product or service. Respond on the forum or blog where you were alerted. Provide something valuable and helpful to the community. Like minded people are most likely also following the blog or forum providing more potential customers to see your conversation.
2. Set up an alert for your competition. This type of alert will inform you of how your competition is selling similar products and services to yours. You may get a new idea of how or where to market your services. Additional insights can be learned by seeing what their customers are asking them as well.
3. Set up an alert for industry keywords. This alert will help you stay on top of developments in your industry. It is important for you to be as knowledgeable as possible about new ideas or trends that may benefit your customers or help you reach new ones. BONUS IDEA: Set up Google Alerts for keywords in your client's industries as well. You'll be notified early of any trends or changes in your client's industry which will help you react, tweak your product or reach out should it be necessary. You will also receive early notification of any laws or standards that may affect them and in turn you.
While using alerts for staying on top of your own news is extremely important and helpful to small businesses, there are many other ways to use Google Alerts effectively. Start using the above alert ideas today!
To get more information on Google Alerts, please read our article, "New Ways to Use Google Alerts: Stay Alert & Ahead of the Game" or contact us at www.BuddinghAssociates.com.