The following are three ways a company can use their Twitter account effectively.
1. Market product and services. A good way to turn a current customer in to a Twitter follower is to let them know you will be tweeting special deals just for your Twitter followers. Advertise deals that are for your followers only by tweeting links to private sales or coupons. Businesses can also direct followers to their website for new content or product information, promoting their offerings in an unobtrusive way.
2. Become the go-to source of information for the industry. Many businesses use the 140 character messages in Twitter to establish themselves as expert sources of industry information. Use the space to tweet links to news articles and studies your followers and customers will be interested in. Ask your followers to re-tweet items they find most useful.
3. Interact with your customers. Using Twitter a company can easily interact with customers one on one. Unfiltered feedback can be intimidating for many businesses but it can give you honest information about what your customers really think and want. Make sure you can commit to providing responsive customer service on Twitter and that you are always monitoring your account. Companies also use Twitter to do customer research for free. Whether you are looking to launch a new variety of a product or develop a promotional deal, there is no better audience to ask than your customers.
If you would like additional information about using Twitter as a marketing channel for your business, please contact us atwww.BuddinghAssociates.com and read our article "Twitter - A Big Impression Can be Made in 140 Characters"