Here are three tips to using your company's free Facebook page:
1. Encourage customers to “like” your page so that they can receive updates. There are many ways to promote your free Facebook page. Get creative and remember to include a link to your Facebook page on your website and other marketing materials.
2. Give special offers to people who follow your page. Use your posts to make special offers to Facebook fans so they feel it is worth it to follow your page or send them to any website pages where you post your current sales promotions.
3. Post content users can discuss. Their interaction provides you with important customer feedback, and sends your message viral. Additionally, it informs friends of your customers that your customers like and care enough about your company to interact with you. Make sure you post often enough that you show up in fan's news feeds but not so much that you irritate your customers.
If you would like additional information using Facebook as a marketing channel, please contact us atwww.BuddinghAssociates.com and read our article "Thumbs Up for Facebook Advertising?"