To determine where your clients are coming from, you can use a free web analytics tool such as Google Analytics. Google Analytics can provide key insights into how customers are accessing and using your site. Below are the four steps to determining mobile usage on your site using Google Analytics.
Add Google Analytics to your site if you do not have it already. After setting up an account, Google will provide a snippet of code for you to add to your site. Your company's web designer should be able to do this for you if you are not familiar with adding code to your site. Wait at least thirty days to get enough data on your site to move on to steps below. If you already have Google Analytics installed, open the program and follow steps 1-3 below.
1. Open the "Audience" section.
2. Click on "Mobile"
3. Select "Overview" - You will see a Device Category list that includes tablet, mobile and desktop. The report compares the type of device to the number of sessions within the date range that occurred plus additional dimensions.
If you have had Google Analytics installed on your site for awhile, you may want to review past months to see if mobile usage is increasing. Generally speaking, mobile usage is expected to continue rising.
BONUS: If you follow the same steps above, but click on "Devices" instead of "Overview" you can see types of mobile devices customers are using to access your site. If you are seeing a variety of types of devices, consider a responsive website design. A responsive website can recognize different screen sizes and adjust the design depending on the size allowing for easy reading and navigation. A Responsive Design template delivers optimal viewing no matter if the user is on a PC, tablet or smartphone. For additional information on responsive web design, read our article, "Responsive Design for the Web."
Now that you have this information, you can decide how important developing a mobile presence is for your company.
If you would like additional information on mobile websites, please contact us at www.BuddinghAssociates.com and read the three articles included in our newsletter with the subject, "Should Your Business Be More Mobile?"