1. Better mobile experience. There has been a huge increase in mobile visitors to most websites. If you are currently utilizing a web analytics program such as Google Analytics, you can find out if this is true for your site as well by looking at the information about visitors to your site. If you do not currently have a mobile site, your visitors from mobile devices may not be getting the best user experience when they view your website. Often times the information isn't displayed correctly and customers may have to scroll around to find information. Improve your customer's experience when they interact with your brand online and you will increase your leads.
2. Don't have to maintain multiple versions. When you have a mobile website in addition to your website for computers, you have to maintain two different sites. Each time an update needs to be made you must be sure the changes are made in both sites. A Responsive Design site only requires that the change be made once and all versions are updated at the same time.
3. Device changes. The screen sized on different devices are changing so quickly, a Responsive Design site is fluid enough to adapt to whatever size is currently being sold. Device screen sizes are changing so quickly with new devices introduced almost daily, it’s hard to guess what your customers may be using.
If you would like additional information on Responsive Website Design, please contact us at www.BuddinghAssociates.com and read our article, "Responsive Design for the Web".