1. Make the user's experience quick and straightforward when they are simply looking for a phone number or directions. Consider adding "click to call" and "click for map" buttons on your mobile site.
2. You've worked to create meaningful content for your B2B customer. Your SEO, e-newsletter or emails are successfully driving customers to your site. If they are on a mobile device and your information is not in a mobile format, they probably are not going to read it. Now you have potentially lost a client you've worked hard to gain.
3. You'll be ready to launch mobile marketing campaigns should you want. In the future, your organization may decide to begin a mobile marketing campaign via SMS or social media sites such as Twitter. You'll be ready to move quickly should your company choose to pursue this channel of marketing.
If you decide to create a mobile-friendly site, consider using a responsive web design. Responsive web design is a website format that 'responds' to whatever device the site is being viewed on - reformatting your site from computer to tablet to smartphone. This one size fits all solution allows your website to adapt to each screen size it is seen on. Read more about responsive web design in our article, "Responsive Design for the Web."
If you would like additional information on creating a mobile website for the B2B business, contact us at www.BuddinghAssociates.com