- Branding. Your Kickstarter project allows you to share your company’s story and brand. Tell your story through video, images, graphs and words to help strengthen your brand in the marketplace. Use your creativity and create pledge levels that include meaningful giveaways with your logo or other useful branding tools.
- Create a community. Share your Kickstarter page on all social media. Create a hashtag for your project and encourage your funders and testers to share their thoughts on social media. You can monitor the hashtag for feedback and real-time insight into how your product is performing. Use your positive reviews on your own social media platforms. Having your backers sharing that feedback on social media also introduces their followers and networks to your product, helping to make your story go viral while building a broader audience for your future announcements.
- Market Research. Using Kickstarter is a great way to put your new product or service in front of an audience and get immediate feedback. Use it to see if you can draw money and interest to what you are offering. According to Kickstarter, as of September 20, 2016, 11,612,096 total people have backed a Kickstarter project. These people are possible testers for you to find out how if they would use your product. You call allow pledgers to place pre-orders.
For more information on this topic, read the article,“Kickstart Your Next Marketing Campaign”. If you would like assistance on using Kickstarter to grow your business, please contact us at www.BuddinghAssociates.com