1. Its new! Augmented reality marketing is still relatively new so any company using this now will appear forward thinking and creative.
2. Many augmented reality applications are personalized. This allows a customer to often times "try on" or "try out" a product. That personalization will help connect a person to your product and brand.
3. Often times the augmented reality campaign creates a picture of the person with the product. The person can then share their new image on social media sites sending your product (and the augmented reality campaign) viral.
If you would like additional information on mobile websites, please contact us at www.BuddinghAssociates.com and read our article "(Augmented) Reality Check"Posted by Pepper Erdmann on May 7, 2012 at 12:45 PM