1. Foursquare is very local.
With the GPS-location-based check-in system, Foursquare provides personalized recommendations and specials based on where users, their friends and people with similar likes have been in the area they are located. Restaurants can offer a freebie or another type of discount to attract people in the area to their establishment. Plus, Foursquare will automatically share your businesses updates with people if they are in the same city as your location.
2. Creative specials.
Foursquare allows you to design a special or coupon in multiple formats. You can offer a discount, such as spend $60, get $10 off. Or, you could offer something for free such as an appetizer with your entre. Many businesses also give specials for loyal customers to reward them for coming back multiple times. Plus, you don't have to incur the cost of printing any of the promotions since they are all online!
3. Free advertising.
List your restaurant, bar, club or coffee shop on Foursquare and you automatically make yourself available to the users who check-in or search the site for an establishment like yours. Additionally, businesses that offer special deals to Foursquare users who check in at their establishment receive not only a boost to business, but free publicity since the user’s friends get a notification saying where they have checked in or claimed an offer.
If you would like more information about using Foursquare for your business, please contact us atwww.BuddinghAssociates.com and read our article "Will Foursquare work for your business?"