1. Is your business highly visual? The micro blogging site lends itself to highly visual businesses. The Tumblr audience responds better to short, highly-visual blog posts than text-intensive posts. If your business features art, food, design, or anything else photo-friendly, you should consider creating your own account soon.
2. Is your target market young? Tumblr users tend to be young (more than 55% of its 25.2 million monthly visitors are younger than 34) and depending on your business, you may find it difficult to attract the attention of its users.
3. Do I have time to create the posts? The posting and sharing activities on Tumblr are similar to Facebook so if you choose to utilize this social media site, be sure to post engaging photos, videos, etc. so that your followers reblog them and share them with their followers, growing your audience.
So, if your primary audience is older and interesting visual material about your business is hard to obtain, Tumblr may not be right for you. But if your target market is young and your products or services are highly visual, Tumblr may be a perfect addition to your current marketing plan.
If you would like additional information on Tumblr, please contact us at www.BuddinghAssociates.com and read our article"Is Tumblr A Good Fit For Your Business?"