1. Include a "click to call" button. Since all smartphones can make calls, providing a button a user can push to dial your business directly. Consider making this prominent on your home page and a person visiting your website from a mobile device may simply be looking for a phone number.
2. Include a "click for map" button or a "find nearest location" button. Make it easy for smartphone users to find your location quickly.
3. Consider including buttons that link to any specials or coupons you currently are promoting. This is information you want visitors to know about so don't make it difficult to find on your mobile site.
If you would like additional information on mobile websites, please contact us at www.BuddinghAssociates.com and read our article "Marketing in the Palm of Their Hand"