As marketers, we've all become frustrated with static websites we could not update without the webmasters help. The change in product or office hours you need to correct, the sale you want to promote or the event you want listed. Why can't it be as simple as opening a program like Microsoft Word and making the change? Now it can be with the speed and ease available in a Content Management System (CMS) based website.
CMS platforms typically include a fixed template with all of the content controlled by you. The template is coded into all of your pages so the formatting remains consistent from page to page, but giving you the flexibility to change the text and images among other things. Frequent updates can be made to web pages, photo albums, blogs and more. CMS based websites permit anyone, anywhere at anytime to make updates.
Anyone - In the past, static websites have required that the person updating the site have HTML experience. This meant marketers had to rely on a webmaster and their schedule to make an update. Many businesses end up paying thousands of extra dollars a year for their web host to make website updates for them. Now you have the control so changes can be made instantly and for no additional cost. After some basic training, your website can be overseen by authorized personnel with password protected logins giving you the power to easily manage your own content.
Anywhere - Most CMS sites do not require any special software. All a person needs to make changes is an internet connection and a web browser. This can be especially useful if you are traveling and want to make a change to your site or update your blog.
Anytime - Content Management Systems allow businesses to keep customers up-to-date with the latest information and specials. Businesses can update their site to take advantage of sales opportunities immediately. As demands change in the marketplace, you will have the flexibility to change content when an opportunity presents itself. No longer do you have to wait for your webmaster to be available. Frequent updates help keep your site fresh and improve your search engine optimization.
Besides being flexible enough for anyone, anywhere at anytime to update, CMS sites can be very affordable for the small business. Many businesses that switch to a CMS based website see substantial cost savings from no longer incurring fees from a webmaster. After several clients complained about their website providers, Buddingh & Associates researched CMS based website options available in the Chicagoland area. B&A has partnered with Stratum Development Inc. because Stratum offers a complete CMS package designed to meet the needs of business owners. This solution is a cost efficient way for clients to create and maintain an effective online presence. From design to performance, this system gives clients immediate access to make changes to their site without the technical knowledge of HTML.
If you would like more information on CMS based websites and how your business may be able to benefit from this type of system, please contact us atwww.BuddinghAssociates.com.
David S. Buddingh is founder and partner in Buddingh & Associates, Inc., an award-winning strategic marketing consulting firm in Naperville, IL. Contact him at (630) 961-4504 or visit www.BuddinghAssociates.com.