There are a growing number of people pinning products to pinboards all across town. Nope, not the corkboard kind you hang in the hallway with the postcard of the shoes you want to buy or the new salmon recipe you want to try stuck to it. The virtual pin board called Pinterest. Pinterest.com is the newest social media website with notable business potential. According to research by Shareaholic, Pinterest beat out Twitter for referral traffic in February. Get photos of your products "pinned" on your customers' virtual pinboards and they will act as a reminder of things the pinner wants to buy or try. Each pin links back to your website and is shared with others, sending your product viral.
Unlike other social media websites, the purpose of Pinterest is to allow people to “pin” photos they find on the internet or download from their computers on a virtual pinboard with the purpose of easily organizing ideas and products so consumers can find them and share with others. These pinboards can be used to help people with various activities and purposes, such as decorating their home, planning their wedding or vacation or sharing recipes.
Businesses can use Pinterest to gauge customer interest in a product. A company can post a picture of a new product, which can then be viewed by other Pinterest users. This is a great way for companies to build interest in their products by showcasing their product through photographs. Other Pinterest users then have the ability to share these photos with their friends. Similar to word-of-mouth promotion, Pinterest users that share photos of a company’s products can help create more interest in a particular product.
Companies also have the ability to repin photos that have been uploaded by other Pinterest users. This can be a great tool for businesses that want to showcase their products that are being used by others. For example, if a Pinterest user pins a photo of a company’s product, that company has the ability to repin the photograph on their pinboard in order to let more Pinterest users see their product.
Many businesses would find that actively using Pinterest to pin photos of their products could help generate new business and gain new clients. Since the purpose of Pinterest is for people to pin photos of their favorite products and places or things they want to try or are interested in, there is a potential marketing avenue for businesses to capture. Businesses are also using Pinterest to run contests and promotions.
Pinterest is the latest social media website to attract a large amount of users. In just over two years, Pinterest has garnered 7.5 million users. As the website continues its rapid growth, your business should considered adding Pinterest to your marketing mix. No longer confined to one cork pin board in the hallway, consumers have plenty of online space to pin photos of every product of interest to them - including yours!
If you would like more information on how to use Pinterest to promote your products or how to modify your website to take advantage of this new tool, please contact us atwww.BuddinghAssociates.com.
Pepper Erdmann is a Marketing Manager at Buddingh & Associates, Inc., an award-winning strategic marketing consulting firm in Naperville, IL. Contact her atwww.BuddinghAssociates.com.