While many small or medium sized businesses may be concerned with the cost of redesigning their website to include a shopping cart, eCommerce websites are not just for large retailers anymore.
Buddingh & Associates researched CMS (Content Management System) based website options available in the Chicagoland area with an add-on shopping cart feature. We have found an affordable tool that is easy to use for the website owners and their end users. B&A has partnered with Stratum Development Inc. because Stratum offers a complete CMS package designed to meet the needs of business owners. This solution is a cost efficient way for our clients to create and maintain an effective online presence including an online shopping cart. From design to performance, this system gives our clients immediate access to make changes to their site without the technical knowledge of HTML, including updating new products, pricing and pictures in the shopping cart.
Buddingh & Associates recently redesigned Frog's Tooth Vineyards (FrogsTooth.com) website using the Stratum tool. The newly designed website is the winery's first eCommerce site. The comprehensive shopping system was designed so the business can virtually be run through the website. Frog's Tooth can now track inventory within their new tool as well as provide discounted pricing for wine club members and create coupons. The site includes live integration with UPS for address verification and real-time shipping costs.
Many of the winemaker's marketing efforts can be done through the new website too. A blog with social media integration was added so updates can be shared through additional channels. Frog's Tooth can also use the new website to manage their customer database. The customer database is fully integrated into all of the other online systems, allowing the winery to send an electronic newsletter from the same platform their database information is stored.
Redesigning your website to include a shopping cart is a great reason to update the site's appearance and increase the functionality and content as well. Consider adding a shopping cart today and start making online sales soon!
If you would like more information on the mentioned CMS based website with eCommerce features, please contact us at www.BuddinghAssociates.com.
Pepper Erdmann is a Marketing Manager at Buddingh & Associates, Inc., an award-winning strategic marketing consulting firm in Naperville, IL. Contact her at www.BuddinghAssociates.com.