Most personal New Year’s Resolutions are broken by the middle of January, but by using the beginning of the new year to incorporate some resolutions for your company into your business plan, you can get a fresh start you can stick to.
It’s not just the beginning of the new year that allows for a fresh start. Each new month can provide new opportunities as well, if you plan ahead. Build time into your schedule to test new marketing strategies each month. Knowing you have twelve opportunities to try new things gives you license to be more creative, take a few more risks, or just try something you’ve always been meaning to do but never had the time. By the end of the year, you’ll not only have tried twelve new ways to improve your relationship with current and future clients, but you’ll have learned more about them and your business in the process.
Small businesses should also take the New Year as a chance to look at your website with fresh eyes; that’s how new customers and first-time visitors will see it. Does it match the tone and quality of your brick and mortar offices? Is it time for a refresh of the design or the content? It’s likely that you’ve started offering new services or trends have changed since the last time your website was updated. Without a refresh, new customers won’t know about the full range of services you can provide.
SmallBizTrends suggests using the New Year to create “new and effective ways to follow up with your customers.” By setting aside time to connect with your leads and customers in new and interesting ways you’ll stand out from the competition. Perhaps there is something unique about your story, services or location that you could highlight with your follow-up method. This gives customers a reminder about your business and a glimpse into who your company is.
Oftentimes New Year’s resolutions include learning a new language or skill. This year, make that skill one your customers can benefit from. Use 2017 to learn something new about your business or industry. Then you cannot only share your journey with your customers in your marketing materials – helping to personalize the company and underline your commitment to staying at the cutting edge of your field, you can also let them know how they can benefit from your new knowledge.
And when you’re building out your calendar for 2017 and filling it with goals, marketing tests and classes, be sure to schedule a break. Resolve to step away from your business for a few days or even just a long weekend. Taking a break can help you recharge and come up with new ideas you might never have had otherwise.
If you use this year make your New Year’s Resolutions about your company, you and your customers will benefit throughout 2017.