The social media site LinkedIn is a professional networking site which connects users with others to share industry knowledge, promote job opportunities, find potential business partners and drive new sales leads.
The social media site LinkedIn has become an excellent lead generation tool for many businesses - especially small businesses which may not have a large marketing budget. There are many free ways to market your business on LinkedIn and recent results show the effort may be worthwhile. In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%) in organic efforts. The study did not look at paid advertising.
These results show business-to-business companies should take advantage of their LinkedIn profiles. There are many opportunities and channels within LinkedIn to share your marketing message. Marketing posts are more likely to be noticed in LinkedIn then other social media sites since most users keep their posts about business items and not social happenings. Like the other social media sites, your LinkedIn connections can share your updates sending your message viral.
To use LinkedIn as a business development tool, you should create a plan. Once your plan is in place, be consistent with your follow through. One of the first strategies to using LinkedIn as a prospecting tool is to research your potential clients. This can give you great insights into the person and their business.
LinkedIn is a lead generation tool your business may want to consider, especially if your business sells to other businesses. LinkedIn can be a great way to find new sales and to build awareness for your company.
If you would like more information on how to use LinkedIn for lead generation, please contact us at www.BuddinghAssociates.com/.
Pepper Erdmann is a Marketing Manager at Buddingh & Associates, Inc., an award-winning strategic marketing consulting firm in Naperville, IL. Contact her atwww.BuddinghAssociates.com.