With more than 60 million accounts worldwide, Tumblr’s popularity has skyrocketed in the past year. Tumblr is a free micro-blogging platform that businesses are using to spread awareness about their brand. By posting and sharing images, video, audio, or short pieces of writing similarly to Facebook, you can create a strong brand identity. Combining the social sharing of Twitter and Facebook with an attractive, simple blogging platform, makes Tumblr a great way for businesses to develop brand awareness. According to research released at the end of 2011 from comScore, a leading internet technology company, the average Tumblr user spends 2.4 hours on the site per month making its average minutes per visitor second only to Facebook.
Tumblr is not for everyone, and deciding if it's right for your business can be somewhat tricky. Tumblr better lends itself to highly visual businesses, and they tend to do well on the social media site. Tumblr is primarily a platform geared for visual media, allowing businesses to share pictures of their products and related images.
Tumblr has a young audience, and depending on your business, you may find it difficult to attract the attention of its users. More than 55% of its 25.2 million monthly visitors are below age 34. So, if your primary audience is older and interesting visual material about your business is hard to obtain, your presence in the Tumblr-world may go unnoticed.
The posting and sharing activities on Tumblr are similar to Facebook so if you choose to utilize this social media site, be sure to post engaging photos, videos, etc. so that your followers reblog them and share them with their followers, growing your audience.
One of the most notable differences between Facebook and Tumblr is that Tumblr content does get indexed by search engines which can increase your company's search visibility. Interestingly, Google's search results show that more people have been searching the term "Tumblr" than "blog" since mid November 2012.
If your business is unable to host its own blog directly on your website, Tumblr can be a great alternative. Within minutes of starting on the site you can have your own blog up and running. Tumblr has automatic formatting for posting and sharing images, video, audio, or short pieces of writing, making it very user-friendly. It's also mobile friendly.
Like a blog, Tumblr is a direct communication channel between businesses and existing or potential customers, allowing users to learn more about your brand and to build brand loyalty. By engaging with your customers via Tumblr or other channels, you’re building a stronger base for future business.
If you would like more information on Tumblr and if it is a good fit for your company, please contact us at www.BuddinghAssociates.com.
Jeanne M. Buddingh is founder and partner in Buddingh & Associates, Inc., an award-winning strategic marketing consulting firm in Naperville, IL. Contact her at (630) 961-4504 or visit www.BuddinghAssociates.com.