Mobile advertising may seem like something only big companies can take advantage of – but you don’t need a 100-person strong marketing team to build a strong mobile advertising campaign. Mobile advertising is actual ads placed on targeted consumers' mobile devices. This used to be simple banner ads that customers could click on but as technology has evolved so have the platforms available to execute your company's mobile advertising. Many vendors are still targeting their products to major brands, but others have noticed the potential brewing in the small business community.
These vendors have created products designed specifically for small businesses – even very small businesses with fewer than five employees. And, as Streetfight Magnotes, their mobile ad products and apps are designed with the size of your business in mind: that means straightforward pricing structures and self-serve tools.
One such option is Adagogo which helps small businesses place their ads on local news, weather, and sports apps. Adagogo allows you to create your ad within the app and choose the number of impressions you are looking to make. For example, 1,000 views cost $25 and 5,000 views cost $100. Then you can select the region or radius you want your ad to run in, making sure to target customers in your businesses’ area.
Moasis helps take the paper flyers your company might post for a sale or event into the mobile market. Their mFlyer tool targets local users of mobile media channels like Pandora radio, the Weather Channel and Loopt with digital flyers you can design on the go. Unlike Adagogo, which runs campaigns based on a number of impressions, Moasis is a monthly service with plans starting at $15 per month.
One of the simplest ways to reach a customer on their phone is to send them a text message. Businesses like Mogreet Express and SUMOTEXT allow customers to join your text-messaging list by sending in a keyword for example, texting in “BAMarketing.” You can then schedule text messages to go out to your list to let them know about sales, events or even mobile-only promotions.
While mobile marketing may seem like a confusing world for a small business to enter into, there are countless apps and programs that are designed to help you do just that. The options are numerous, so with a little research you can find one that is best suited to your business and your customers and your small business can start reaching customers right where they are.
Jeanne M. Buddingh is founder and partner in Buddingh & Associates, Inc., an award-winning strategic marketing consulting firm in Naperville, IL. Contact her at (630) 961-4504 or visit www.BuddinghAssociates.com.