If your business has been putting off creating a mobile website or updating your current site to a responsive design site, we strongly recommend you consider making the change now.
In a step to improve user experience on mobile devices, Google recently announced an important change to their ranking algorithm, "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. " This means that whether or not your site is mobile-friendly will determine where your site ranks in Google search results.
Take a minute now and use Google's Mobile Friendly Test to see if your website is ready for this important update.
In addition, “Mobile Friendly” labels have already been placed next to results whose websites are mobile friendly. This informs users of which results are designed to work on a mobile device.
Pepper Erdmann is a Marketing Manager at Buddingh & Associates, Inc., an award-winning strategic marketing consulting firm in Naperville, IL. Contact her at (630) 961-4504 or visit www.BuddinghAssociates.com.